Top Survey Questions To Ask Your Customers Which Will Save Time & Money
Successful business owners are in the habit of asking their customers what they really think about their products and services. Implementing this practice will help to maximize your potential while providing you with valuable information to stay ahead of your competition.
Evoke Marketing and Sales has provided Tactical Market Surveys (Also called Net Promoter Score) for many businesses. Surprisingly, most business owners have never asked their customers what they think! Statistics show that the most successful business owners find out where their product or service scores with their existing customers before they spend valuable time & resources to bring in more customers.
Here are the top 5 survey questions
1. How did you find ABC Company?
Which marketing channels are working and which are not? If the majority of your customers are coming from one particular source, it would make good business sense to allot a larger percentage of your marketing budget to this area.
2. Why did you choose ABC Company?
Consistently across the board the top answer is; trusting that you can provide the right product or service in a timely fashion. You may be surprised to know that price alone is not the main reason people choose to do business with a particular company. Knowing the reasons why customers choose your company is essential to your communication with existing and potential customers. In addition, this is crucial information to have in hand before planning your marketing budget.
3. What does ABC Company do best?
This answer creates opportunities to utilize your strengths when communicating with your existing and future customers as well as telling you what you are doing better than your competitors.
4. What is the most important improvement ABC Company can make?
Realizing this is crucial information you need to stay ahead of your competitors is a key to your success. Resolving to improve will keep your customers happy which in turn will bring in more referrals for new business.
5. On a scale of 1 to 10, how likely are you to refer a friend or colleague to ABC Company–where 1 is not likely at all and 10 is extremely likely?
A customer who scores your business in the 9 to 10 range is a strong referral source.
Part 2 of this question: What is the primary reason for the score you just gave us?
The more you understand what is important to your customers the more likely you will be able to continue to meet their expectations. Happy customers equal growing business.
The answers to these 5 survey questions will allow you to create marketing plans that have a balance of strategies for attracting new customers as well as retaining existing ones. You will also know which areas you need to keep on top of to keep your customers happy.
In our experience it has been rare that a customer does not want to participate in a short 3 to 5 question survey. When they find out they are speaking to an independent third party they are more willing to be honest with their answers & feedback.
Call Evoke today to discuss creating a Tactical Market Survey for your company!
Toll Free: 1.855.33evoke (1.855.333.8653)